What does a 30% off wine prices ad actually tell you?

If you needed proof that Woolworths slug consumers with huge profit margins when you buy a single bottle of wine at one of its BWS stores have a look at this morning’s full page newspaper advertisement.
14-02-2014 wineprices30% off the single bottle price when you buy any six!
You can be certain that with 30% off that Woolies liquor is still doing nicely, thank you.
The sooner the drinking restraint lobby in this country gets on to the UK campaign of stopping quantity discounts for alcohol sales the better.

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